Let’s take the guess work out of delighting our clients
All the business and marketing books tell you to get to know your clients. This book tells you how.
- Demystifies the process of talking to clients and potential clients – it’s easier than you think
- Describes why clients take action, and why they don’t
- Breaks down how we can use these insights to ask great questions where the client shares what matters to them
- Saves you time by allowing you to focus your effort on what matters to the client
- Makes you more valuable to the client by giving them the results they care about
I want you to go straight to great client relationships. You don’t need to change your personality and this stuff isn’t complicated. Being a client whisperer is easy to learn and easy to put into practice.
What You’ll Learn:
Great question to ask
What are they worried about?
Get a cheat sheet to their perfect solution
Find out if they care
This book is for the business owners and product developers who want to know what will delight their clients, what they’ll hate, and what they don’t care about.
It’s for the people who don’t have the time and resources to build the wrong thing or go down the wrong path.
It’s for those businesses looking to deliver high-quality results for their clients — to meet the client where they are and get them to where they want to be.
And ultimately, it’s for businesses that care about their customers and want those customers to have an awesome experience.
Read the first three chapters
Written for humans
Short, with engaging examples, and step-by-step guides
Only the good stuff
I’m going to share the essential things you need to know, and leave out the stuff you don’t
I’ll give you templates for everything: emails, interview scripts, questions. Just change the details to be right for you
Don’t waste years of your life
You can take pretty much any approach to building your business and it will eventually work.
Over years you’ll find out what works and what doesn’t. You’ll truly get to know your audience and what works for them.
Assuming you don’t give up first because you ran out of money. Or give up because your family couldn’t take it anymore. Or give up as you ran out of energy as it was too overwhelming for too long without sufficient reward.
Wouldn’t it be nice to skip that all that anguish? To take the short cut to knowing what will work.
This book could save years of your life
I’ve learnt that the secret to success is getting to know your audience at a deep level—and you do this through talking to them.
I wasn’t born a natural conversationalist. If you meet me in person I hope you’ll find me friendly and engaging, but these are learnt skills, like the skills in this book. In too many cases I had to pass through failure to learn these skills — I want you to skip the pain and go straight to great client relationships. It isn’t hard. Let me show you how.