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Be A Client Whisperer

Be A Client Whisperer – The Book

Let your clients tell you everything you need to know to succeed.

My first start-up failed

I invested four years of my life, and all of our money, in a start-up that ultimately failed. And what’s worse is at the end I realised I could have known it wasn’t going to work, and what would have, before I started. If only I’d talked to my potential clients beforehand and asked them the right questions.

Your clients want you to succeed

Your clients want you to talk to them. They want you to understand the problem they have and the better place they’re trying to get to. They’ll tell you what won’t work for them. And they’ll be delighted that you made the effort to listen.

Your clients don’t want you to pitch your idea at them. Sales pitches are painful to create and no-one wants to hear one. I’ll show you how to be good at getting to know someone while just being yourself.

I’ve made medical apps that have won awards for advancing patient safety. I’ve worked in the user research labs of giant retailers. I’ve won investment and gone through a prestigious start-up accelerator.

I’ve learnt that the secret to success is getting to know your audience at a deep level. That is a skill. One I can show you how to do.

What’s in the book?

This book is about getting to know your clients. The core to a successful product is getting to know your audience and what works for them. Not only does that help make a better product that people care about, it also reduces the strain on you. When you know what is going to work, you just build it, and nothing more. When you know how your audience thinks you can explain it to them in a simple and compelling way.

It isn’t one step. You start with very little information, and work your way up to being an expert on your customer, how they think, and what they need. Never aiming for perfection, just doing what you can each step of the way.

I’ll show you how getting people to agree to customer interviews is easy. Even when they are in senior positions in an organisation. I’ll show you how to do an amazing interview, and how to avoid the disaster of an interview most people do.

I’ll take you step by step to describing your target customer in a way that helps you make your product and get your message right.

Oh yeah, I’m still writing the book.

You could wait months for me to finish writing it, or you could start now, and get most of it for free.

Read the book as I write it. Each chapter will reduce the overwhelm and get you closer to success. Sign up to get each chapter as it is written.

I’ll even invite you to a beta version of my ‘Be A Client Whisperer’ course where we go beyond the theory and get to practice in a safe space.


Don’t waste years of your life

You can take pretty much any approach to building your business and it will eventually work.

Over years you’ll find out what works and what doesn’t. You’ll truly get to know your audience and what works for them.

Assuming you don’t give up first because you ran out of money. Or give up because your family couldn’t take it anymore. Or give up as you ran out of energy as it was too overwhelming for too long without sufficient reward.

Wouldn’t it be nice to skip that all that anguish? To take the short cut to knowing what will work.

This book could save years of your life

What I promise


Written for humans

It will be short, with engaging examples, and step-by-step guides


Only the good stuff

I’m going to share the essential things you need to know, and leave out the crap you don’t


I’ll give you templates for everything: emails, interview scripts, questions. Just change the details to be right for you

This is the end of the page. Time to make a decision

Yes, I want the short cut to knowing what will work